Creating value in entertainment for the next generation
An investigation on the effects of short-form Video Content in Tiktok as an entertainment platform and the impacts of Doomsday Scrolling on Generation Z today
UCD / Ideation / Visualization / Publication
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Ideation Process
Elaborate & Build on the areas of research interest that I have identified
Dissertation
: Design Research
Graduation Project
: Practical Aspect of my design research
How creative marketing affect the enhancement of E-commerce.
Keyword: impulsive buying
Psychological Factors
External Factors_Creative Advertising
Creating Value in Entertainment for the Next Generation;
The role of short-form video content in driving engagement and attention on social media platforms, and how it contributes to the phenomenon of doomsday scrolling.
Keywords: Snack Culture, Doomsday Scrolling
Visualization
Outcome #1: Digital Repository
Outcome #2: Gashapon
Outcome #3: Publication
The Future of Doomsday Scrolling with Zombified Users;
Investigating the impact of short-form video content on mental health and addiction, particularly on TikTok, and the development of physical interventions like the Help tool kit and Zombie animations to address doomsday scrolling.
Keyword; Zombify
Visualization
Stage #1: Zombified animation_Provoke problems
Stage #2: Tool Kit
Stage #3: Zines
Snack Culture:
snack culture is a new sort of cultural consumption trend that can be enjoyed in a short amount of time. Similar to snacks that may be had at any time and short running time which is good for users who have shorter attention.
Doomsday Scrolling:
The tendency to endlessly scroll or surf through the bad news even if it saddening or depressing
Zombify:
The term "zombies" is used to refer to users who are highly addicted to short-form content, leading to an endless cycle of scrolling.
Design Statement
I am researching the effects of Short Form Video Content in TikTok as an entertainment platform
My study intends to analyse the impacts of Doomsday Scrolling
This study conducted research in order to provide a crucial role in creating value in entertainment for the next generation.
Research Object
1. Examining which features of the short-form video platform cause users to scroll endlessly.
2. Investigating the UX of TikTok to understand the users and find the magic behind it.
3. Play a crucial role in creating value in entertainment for the next generation
Outcome #2: Gachapon
A visual representation of the target audience within the context of the topic.
My Target Audience: Short-form video platform users, especially focused on Generation Z Generation
I was looking for artefacts that could represent the behavioral processes of users who use short form video platforms such as TikTok. I was inspired by ‘Snack Culture’; snack culture, which is a new sort of cultural consumption trend that can be enjoyed in a short amount of time. Similar to snacks that may be had at any time and short running times,
which are good for users who have shorter attention spans. They can play with this artefact, and they would keep coming back for more until the product they want is available. This phenomenon can be compared to the short form video platform phenomenon known as "doomsday scrolling."
Capsules = Short form video contents
Outcome #3: Publications
Approaches: Provoke Commentary about Doomsday Scrolling
Actionable Takeaways
Short–form video contents
The Future of Doomsday Scrolling
Design Inspiration from "Snack Culture”
Packaging Design Concept = Plastic bag (Snack bag) + Publications (Snacks)
Design Concept = Plastic bag (Snack bag) + Publications (Snacks) + Illustration (Zombify)
User’s contents consumption phenomenon, Zombify
Propose a Final Project
Create Short form video about the future of “Doomsday Scrolling”
Taking inspiration from the idea of “snack culture” and translating it into visuals (Gachapon) or creative possibilities (Zombie illustration) for the outcomes of short-form videos and doomsday scrolling resulted in quirky outcomes that invite viewers to engage with my content.
The zombie illustrations in particular show how I’ve designed visuals in response to my project contents; Creating value in entertainment for the next generation. I discovered that creating short-form video content with zombie characters and commentary could be a valuable development and component of the work.
It might be more worthwhile, especially since the target audience is Generation Z. I believe that producing videos at their eye level will deliver messages to them more effectively.
This research is provided as a resource for more effective brand and advertising marketing with the goal of evaluating the utility of short form video content in contemporary cultural phenomena and user experiences. This theory is expected to help communication researchers and the advertising field develop a better understanding of the powerful influence short-form video contents have on users.
It’s all about 1/2
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